Sony Bravia X90K 55" 4K Full-Array Google TV

Full Array LED: It is a modern display technology that involves placing LED lights behind the entire screen rather than just around the edges. This allows for better control of the backlighting &  results in improved picture quality, with deeper blacks & more vibrant colors.

Google TV: Easily access users to watch their favorite content and services, including 700,000+ movies and TV episodes, in a single location. Google TV brings content that may viewers like the most it can automatically gather them for the user's convenience.

120Hz Refresh Rate: Bravia X90K supports a super-fast refresh rate of 120Hz. so that the picture will be refreshed more frequently to ensure a smoother and less blurry fast-paced action scene or sports broadcast.

XR Contrast Booster: The Bravia X90K adds an XR contrast booster to enhance the clarity and contrast of displayed images. It analyzes the content and adjusts brightness and darkness accordingly.

Cognitive Processor XR: It's an intelligent technology that delivers natural and realistic picture quality with the A95K TV. In addition, it can analyze the position of the sound in the signal so that the sound accurately matches what is shown on the screen.

XR Triluminos Pro: This technology can detect colors from saturation, hue & brightness to reproduce natural shades in every detail of the picture which helps to show the skin tone beautifully.

XR HDR Remaster: It enhances the visual quality of content by improving the contrast & color of the image. It is often used in video games & other forms of media to create a more immersive and realistic experience for the viewer.

XR 4K upscaling: Sony Bravia X90K television uses 4K upscaling technology to enhance the resolution & clarity of images or videos to near 4K quality, even if the original content is not in 4K. It does this by analyzing the pixels in the image or video and using complex algorithms to fill in the gaps and create a more detailed & realistic image.

XR Motion Clarity: An excellent motion feature of Sony X90K that reduces motion blur and improves image clarity during fast-paced scenes, making for a smoother and more enjoyable viewing experience.

Auto Low Latency Mode: This mode can automatically optimize the TV for gaming whenever a console input is engaged & it signals the television to automatically switch to its designated gaming mode whenever a gaming console input is selected.

Acoustic Multi-Audio: it adds two sound-positioning tweeters to provide additional directional cues to the two existing speakers 

3D Surround Upscaling: It delivers true surround audio to listeners with virtual surround features. Mainly it operates with a group of sound effects that manipulate the sound produced by the speakers.

Voice Zoom 2: This feature adds more value to enhance the voice for delivering clear dialogue while watching movies or dramas.

Bravia Cam: It's an updated camera that can detect where viewers are in the room and how far they are from the TV, then it automatically adjusts sound and picture settings according to the room's environment.

Ambient Optimization: A valuable technology that uses a light sensor to automatically adjust the picture and sound to the environment closest to the television.